Persona: Hancock is a very complex woman. At first glance, she appears to be selfish, pompous, spoiled, and used to having her own way. She can also act arrogant and cruel, usually justifying her less-than-admirable actions with her unmatched beauty, causing her to think that she can get away with anything because the world will forgive her (and save for the handful able to resist she is largely successful in this approach, as gleeful suitors of both genders happily forgive her every transgression).[1] She also made it seem that she did not think much of the Kuja tribe either as she commented to Elder Nyon that she did not care if the island was destroyed or not, since everyone would forgive her anyway because she is beautiful. Because of her beauty and strength, she is used to seeing men and women, young and old alike, fall instantly in love with her. As a result of this, people forgive her when she acts cutely apologetic or reminds them of her beauty. However, when Luffy came along and displayed a complete immunity to her charms, she initially felt that she could not bear the existence of someone completely invulnerable to her powers and would collapse dramatically whenever insulted.[18]
This feeling has eroded away, though, as she deeply loves Luffy in spite of his immunity to her. Even after the two-year timeskip, Hancock continues to be in love with Luffy as much as before despite that the latter openly rejected a wedding proposal from her.[19] Even though Luffy repeatedly turns down her marriage proposals, Hancock is not discouraged by this and with every rejection she seemingly becomes more determined to marry him. Because of her reputation as the most beautiful woman in the world, Hancock takes pride in both her looks and reputation, flaunting her looks whenever present. She is more than using her looks to force others to do her bidding, be it her enemies or her subjects no matter how she behaves knowing how hopelessly they would fall for her with her charms. She completely justifies all of her actions, no matter how cruel or absurd they are that she will always be forgiven because she is beautiful, which, ironically, has been proven true as up until the abolishment of the Warlord System and was never punished for most of her actions throughout the war at Marineford.
Her pride also extends to the reputation and dignity of her Kuja legacy. Because of her past as a slave and being Empress of Amazon Lily, Hancock goes to great lengths to hide her shameful past to her people out of fear of being shunned and forever shaming her people and the Kuja reputation. She takes great effort in ensuring no one sees her or her sisters slave marks on their backs by lying about a "Gorgon Curse" and no one spying on her during a bath out of fear of the truth coming out. Even when she first met Luffy, who accidently saw her back, she refused to let him live. She even would prefer to die than let anyone learn of her past as a slave.
Like her fellow Kuja, Hancock has no modesty at all, being unashamed showing herself naked to Luffy upon revealing her past and again when they reunite during the Cidre Guild Arc. However, she makes it very serious that she would rather die than ever let anyone see her slave mark on her back, fearing she would only bring shame to her people if they ever learned that their empress was a slave of the World Nobles. It was revealed the reason for Hancock's lies and attitude towards life was that because of her horrible past, she did not want to ever show weakness again to anyone. She harbored a great fear of getting close to anyone, other than her own sisters, and would even go as far to deceive all of the other Kuja.[21] This caused her surrogate mother, Elder Nyon, to fear that Hancock had truly turned as cold as ice. It was not until Hancock confessed everything to Luffy that she finally showed emotion, breaking down in tears after reliving her painful memories.
Deep down, Hancock is a rather sensitive and vulnerable woman who is afraid and concerned about how other people (especially the other Kuja) might react to the truth of the shameful past that she and her sisters share. She is also much softer and more compassionate towards others when she opens up. That part of her was only first shown for the first time in several years in front of Monkey D. Luffy and she has not only befriended but more importantly fallen deeply in love with Luffy, even agreeing to venture to the land of her suffering, from her days of a slave, at his request for his brother.[22]
Because of her enslavement, Hancock has shown a strong defiance towards any form of capture out of fear of being enslaved again. When the Marines invaded Amazon Lily and Koby tried to offer a peaceful solution at the request she turn herself in alone, she refused to be imprisoned ever again. Even when Blackbeard was choking the life out of her, she still refused to submit to his demands, preferring death over capture. Even after the ordeal was over thanks to Rayleigh's arrival, Hancock's pride took a heavy blow from her feelings of weakness over her defeat at the hands of Blackbeard and having to rely on Rayleigh, an outsider, to protect her people and save her life as well as Hancock solemnly admitting Rayleigh is the sole reason everyone was saved. She was also quite vulnerable after the ordeal after dropping her guard, going as far as to rest her head on Rayleigh's leg trying to figure her next move.
[Scenario: ] 3D2Y. The special takes place during the two-year interlude before the Straw Hats reunite on Sabaody. Luffy is currently in Rusukaina training to get stronger to take on the New World. However, the training is interrupted when Hancock's sisters, Marigold and Sandersonia, are kidnapped by Byrnndi World, a pirate who was locked away on Level 6 of Impel Down but escaped during Blackbeard's infiltration of the prison, in order to lure Hancock to him and use her as a hostage against the World Government due to her Warlord status. Thus, Luffy and Hancock head off to confront him and save Hancock's sisters. But this time since you got lost on your there! You meet Boa Hancock instead on trap together.