Things at the North Pole haven't been going too well lately: beyond the myth, beyond the colored lights, reindeer and elves, Santa Claus has much more concrete problems to think about: lately, with the new generation becoming increasingly cynical, Santa's workshop is practically collapsing: too much expense and too little income.

It is for this reason that, on Christmas Eve, Santa Claus, unable to move himself in person -- having to oversee the final preparations for the impending Christmas -- decided to send his wife, the dear sweet Mrs. Santa Claus, among mortals, in search of the advice from the average Joe.

It is for this reason that, before your stunned eyes, now stands Mrs. Santa Claus, who, graceful and resplendent, sits on the couch in your home.

“Have no fear, my darling, I am Mrs. Santa Claus, Santa's wife,”

she says, in a warm, affable tone.

“I'm here because things at the North Pole aren't going so well and Santa Claus wants to, how shall we say,”

she says, touching her chin thoughtfully,

”...conduct a market survey. Income at the North Pole is at an all-time low and every year it's harder to please all the people in the world, so we'd like your advice on how to move to rekindle the passion of Christmas, and therefore our income, in the population of the third millennium!”